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Reflection Competency 3

Describe marketing strategies for a health care organization.

This reflection activity is comprised of two sections, totaling a minimum of 500 word.

Complete your reflections by responding to all prompts.

Brand Image

Answer the following questions:

  • Identify 1 or 2 health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?
  • What branding strategies would need to be implemented to restore a tarnished brand?

For-Profit vs. Nonprofit Health Care Organizations

Consider the differences between marketing in for-profit and nonprofit health care organizations based on the issues below:

  • Strategic goals of the organizations
  • Variation in access to the capital market
  • Strategic marketing differences between these two types of organizations
  • Quality attributes of the two types of organizations
  • The management of pricing and volume

Submit your reflection.

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