Describe marketing strategies for a health care organization.
This reflection activity is comprised of two sections, totaling a minimum of 500 word.
Complete your reflections by responding to all prompts.
Brand Image
Answer the following questions:
- Identify 1 or 2 health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?
- What branding strategies would need to be implemented to restore a tarnished brand?
For-Profit vs. Nonprofit Health Care Organizations
Consider the differences between marketing in for-profit and nonprofit health care organizations based on the issues below:
- Strategic goals of the organizations
- Variation in access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume
Submit your reflection.